YMU Records is a student-run record label working with and featuring YMU Students. Participants learn about the music industry and what it takes to be a recording artist and thrive in the music business.
Music Industry Elective Curriculum Includes
Skills Students Learn
Students participating in YMU Records learn a broad range of skills that can be applied to many different careers within the music industry or beyond.
Students learn about creative aspects, such as artist management, music publishing, events, touring, merchandising, and branding. These areas involve creativity and design, as well as effective communication and collaboration skills.
Students learn technical skills, such as music production, sound engineering, and graphic design. These skills can be useful for students who want to pursue careers in music production or design.
With a focus on digital marketing and social media, students learn how to create effective marketing campaigns, build a brand, and engage with fans.
Students learn about business models, contracts, legal considerations, licensing, revenue streams, and more, providing them with a solid understanding of the business side of the music industry.
Introduction to the Music Industry
What is the music industry
The role of record labels in the music industry
Record Label Structure
Roles within a record label
The responsibilities of each role
Discovering and signing artists
Producing and releasing music
Promoting and marketing the artist
Marketing and Promotion
Creating Artist Merch
Designing Album Art
Music Production Basics
Songwriting and composition
Recording and production techniques
Mixing and mastering
These are just some of the elements your child can experience in YMU Records!
YMU Records provides students with a comprehensive understanding of the music industry, covering both the creative and business aspects. Students gain the necessary skills and knowledge to succeed in the music industry or related fields, such as artist management, music publishing, marketing, and event management. Additionally, students will learn about the latest trends, technologies, and opportunities in the music industry, which can help them stay ahead of the curve and identify new opportunities for growth and innovation.
YMU gave David important foundational skills in all instruments. His mom and I were aware of his fascination to play piano. But it was with YMU where David first sang publicly, which showed us his singing voice and his love of live performance. While enrolled at YMU, David picked up his first drumsticks, bass guitar, and electric guitar, setting the stage for years of education at YMU and elsewhere on all of those instruments, as well as several others. It is safe to say that without The Young Musician's University, much of David's potential would not have been identified and he would not be the musician he is today.
Dean, YMU Parent